Campanie
JM
As people shift from desktop to mobile online usage, Vodafone needed to offer a clear and simple channel optimized for all mobile devices in which user can easily interact with their services. In Romania, no other telecom player offered such a channel so the app would be a strong differentiator.
We needed to transform the MyVodafone application into the main selfservice channel for all Vodafone customers.
We needed to transform the MyVodafone application into the main selfservice channel for all Vodafone customers.
General Information:
Strategy:
| Strategy: | People have simple needs (pay the bill, recharge prepaid accounts, see their benefits, activate services). So we needed to provide them with a simple, clear, consistent experience that adapts to their profile based on their needs and devices they use. |
Execution:
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