Campanie
General Information:
Strategic approach:
| Strategic approach: |
Over the course of this year, the client built a local team to handle local activations and wanted the transition to be as smooth as possible, with as little as possible impact on the performance of the campaigns sustaining their own e-shop performance. The challenge was to enter a highly competitive, high CPA, low margin industry, with little knowledge, a brand that has very affected by US legislation, and with no access to its devices to a known, trustworthy global app store, and deliver top performance and revenue IT&C consumers looking to upgrade their smartphones or looking for a new affordable and powerful smartphone. The overall and the most important campaign objective was to deliver ROAS (Return On Ad Spend), at lest at a similar level that the client achieved with it’s hub team Return on Ad spend The client had an internal ROAS benchmark, achieved in the first 3 months of the year, more specifically, a ROAS of 4.58 Our main challenge was to surpass the effectiveness results of the big global hub with a small local team. Which we did, exceeding the objective by far. After many years of having a global hub handle all local activations, client was open to the switch to a local team. We had to make a seamless transition and meeting the same performance objectives for their important e-shop campaigns. All while having fewer resources than the global hub. This challenge was amplified by specifics for this brand: highly competitive, high CPA, low margin industry, with little knowledge, a brand that is very affected by US legislation, and with no access to its devices to a known, trustworthy global app store, and deliver top performance and revenue. The competition is fierce as we target all potential buyers for smartphones. It is a large cutthroat market. Our main objective was to deliver ROAS (Return On Ad Spend) at least at the level achieved previously by hub team, namely 4.58. |
Execution:
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