Campanie
General Information:
Strategic approach:
| Strategic approach: |
IQads, traditionally known as the creative industries' digital editorial platform, was in utter need of increasing its viewership. To make matters worse, we all know that people working in creative industries are a community that is very “hard to grasp”, with a good dose of creative ego. Therefore, it was clear that we needed to do something different to stir their interest again and make IQads the "go-to" platform for them when it comes to news regarding creativity. A DOUBLE CHALLENGE: LACK OF BUDGET PLUS "TOUGH TO GRASP" AUDIENCE On one hand, our challenge was every publisher’s nightmare: the budget. With an almost zero budget, we needed an idea that would spread organically and add virality. On the other, we were advertising the toughest audience: people with high standards when it comes to communication campaigns and wouldn’t be interested in something that is not creative enough. OUR OBJECTIVES: #1. Double IQads' average viewership through a dedicated campaign. #2. Reach at least 100.000 people with a close to zero budget. |
Execution:
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