Campanie
General Information:
Strategic approach:
| Strategic approach: |
We couldn't hide the fact that we were late to the party, so we decided to act just like a brand who belonged on TikTok would act: We addressed just that - joining late, in an edgy, buzzworthy brand activation: Introducing: The Epic Retrospective. A recap of all the top TikTok trends we had missed all these years, re-enacted by Bogdan Techeș - one of GenZ most beloved influencers |
Execution:
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