Campanie
JM
Make the 1st of March the perfect opportunity to remind our clients that we are the best eCRM agency.
General Information:
Strategy:
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PROBLEM: Holidays lost their meaning, turning into annoying times, when we spend a lot on impersonal gifts and receive another boring ones. Thus, we started to re-gift them over and over again. Our challenge was even higher because our target was businesswomen, pragmatic and with no time to invest in emotional acts. And we had to impress with little money. INSIGHT: An old Romanian tradition says that wearing a red & white thread will accomplish our wishes if we knot it in a fruit tree. That tiny wire bonds us as Romanians, because it’s deeply rooted in our culture and was there to fuel our childhood dreams. IDEA: An analog Martisor Wish Tree that fulfills the cyber wishes. |
Execution:
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