Campanie
General Information:
Strategic approach:
| Strategic approach: |
Samsung's influencers strategy was created 5 years ago, when Samsung first took into consideration using influencers in its brand campaigns. The main approach was rather qualitative, which means we went searching for a few people to make them loyal to the brand and use them in our campaigns. For Samsung, the influencers' strategy is one of the most important pillars in strengthening the perception of love brand and proud to own brand, and ambassadors are the most important communicators in this regard. The number of Samsung influencers, part of #TeamGalaxy, has grown considerably over the years, now reaching over 50 active influencers (we use them in Samsung campaigns as well as in their individual projects) from different areas and has been developed on a line both horizontal (focused on the most important passions points) and vertical (VIPs, top influencers, macro & micro influencers). The Team Galaxy team has grown by 20% in 2021 vs 2020 – and the profiles of newcomers are mainly from the Z generation and the gaming industry, two key categories in Samsung's communication strategy. |
Execution:
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