Campanie
General Information:
Strategic approach:
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Context eMAG wanted to increase awareness of their alcoholic drinks category, with an emphasis on the huge number of different types of drinks they offer Challenge People aren't too educated when it comes to alcoholic drinks in Romania. How can we make them learn to appreciate what we offer in a way that will not make them feel "schooled"? Objective Increase awareness & sales of the alcoholic drinks category on eMAG Approach Use content so good that people will want to watch it again and again in order to make them: 1 - learn more about eMAG's alcoholic drinks category 2: - buy their drinks from eMAG 3: - share the content on their social media |
Execution:
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