Campanie
General Information:
Strategic approach:
| Strategic approach: |
2020 ended on a low note for the auto market in Romania, with 22.6% less cars registered vs 2019. The last months of the year showed a potential for recovery in 2021, especially on the hybrid sector where Toyota has been the innovator and leader of hybrid technology for over two decades. What could we do to catch this wave and capitalize on both the Toyota expertise and the increased interest of the Romanian people for hybrid cars? We knew we needed to escape the lower half of the funnel if we wanted truly spectacular results. So we did something new. Instead of converting existing interest and preference in online, we decided to move the whole purchase journey there. How could we achieve this? Through sequential ads and dynamic creatives. |
Execution:
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