Campanie
General Information:
Strategic approach:
| Strategic approach: |
glo represents an alternative to smoking, with a technology twist. Communication for this type of product is strictly regulated and directed to 18+ consumers only, and is also self-restricted according to internal procedures (age gated content platforms, talents in communications 25+ only). So, if you can’t take full advantage of the power of media boosting, you have to rethink your content approach, focusing on UGC, communities & great media partnerships.. Our target was 25-35 y.o, the early adopters, the creative, the experience seekers, the influencers of their close circles. Individuals that have in focus the newest in everything, from ways of expression to places, spaces and even feelings. We strongly believe in the power of influence provided by the true creators of value. As for the objectives we focused on maximizing reach & awareness. |
Execution:
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