| Strategic approach: |
While looking for an original approach on Romanian food and overall tradition we stumbled upon a simple find. There are as many great Romanian stories as there are Romanian food stories. It’s pretty hard to find an essential Romanian story that doesn’t have some break bread moment in it. So, one could say there’s only one thing that Romanians love to do more than to cook and eat. They love to share stories around a table. In order to promote Cămara Noastră, the range of Romanian locally produced, food products from Lidl, we decided to create authenticy via storytelling flavour. After the initial success of the previous campaign and webseries, “Urban Legends” which featured stories from a speculative interwar period, we decided to put to the test our range of products, while also demonstrating their origins. This time we went on a documentary journey that took us from food factories to historians, unraveling some juicy little speculation as well, like any great story needs. The new season of Cămara Noastră “Bucate ca la Carte” recreates for the first time tables that only existed beforehand in the fiction written by iconic Romanian authors. By travelling back and forth, from fiction to reality, history to speculation, description to actual taste we created a cinematic journey that showcases Romanian cuisine at its best - full of myth, taste, with a dash of drama for good measure. |
