Logo
Campanie
General Information:
Strategic approach:
Strategic approach: Fabrica de Clatite by Tefal is a yearly NPC heavily promoting Tefal pans as THE choice for pancakes. However, it has grown a bit predictable so the challenge was to refresh it, to completely change the name of the game while still retaining our core target. Thus, we chose to use an influencer which is both a bad boy and a family guy: Alex Velea. The last guy you would think of as cooking pancakes.
Execution:
Images:
Video Link: