Campanie
JM
“Curaj Romania” started as a Facebook platform,exactly one year before the Olympics, being created to support the Romanian participation at the London 2012 Games, engaging Piraeus Bank together with all Romanians.
General Information:
Strategy:
| Strategy: | Piraeus Bank CSR project “Curaj Romania” was launched exactly one year before the Olympic Games from London, being designed to gather Romania’s voices of encouragement for Olympic athletes. After the 2012 event, we realized the Romanian values are beyond the borders of sports so the athletes support enlarged and now covers all the domains where Romanians proved to be remarkable. The project grew naturally based on the real content, fans involvement, free press, TV endorsementand media. |
Execution:
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