Campanie
JM
With the launch of HBO’s last season of Game of Thrones, HBO wanted to grow its subscribers number on their on demand video platform HBO GO.
General Information:
Strategy:
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We wanted to answer in a more creative manner to the brief and at the same time with an engaging strategy and decided on using for the first time DCO - Dynamic Creative Optimization – in our campaign. But not only that: We used DCO and enhanced it by designing different retargeting and prospecting strategies, showing each user their favorite movies and serials available on HBO GO, while negatively targeting users who were already members of the platform. |
Execution:
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