Campanie
JM
MobileWorks and MedicOne developed a CSR project for the Romanian Red Cross: A First Aid application for iOS smartphones. The app contains useful information on the most frequent types of accidents in the learning section and briefly instructions in the emergency section, presented step by step.
General Information:
Strategy:
| Strategy: |
MARKETING CHALLENGE: While continuing to be Romania`s most reliable humanitarian movement, the Romanian Red Cross needed to find its voice in the new context of technology and increase people’s perception over the organization. Objectives: Developing brand awareness among young people for an intense popularization of the cause. Promoting the First Aid courses and attracting a higher number of participants in the First Aid program. Exceeding the target of 1.000 application downloads. |
Execution:
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