Campanie
JM
Promote the KFC garlic sauce and help a few festival goers find accommodation while at it
General Information:
Strategy:
| Strategy: | We started from an unquestionable fact and by leveraging it we wanted to shine light on the famous KFC Garlic sauce. Romanians and also foreigners who visit especially Transylvania, are attracted by the local ghost stories, Dracula, witches and haunted sites like the Hoia-Baciu Forest. Add to the mix the largest festival in the country, the beloved KFC garlic sauce which has “magical powers” against evil and the result is Untold Haunted Camping, protected by the KFC garlic sauce. |
Execution:
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