Campanie
JM
Increase online and offline sales.
Period: June - August 2018.
Period: June - August 2018.
General Information:
Strategy:
| Strategy: |
Beyond the usual campaign structure (website selection based on target, optimizing format selection based on past campaigns, creating different targeting models on programmatic/social/google, etc), performance was in focus for this campaign, due to the high pressure to deliver business results by the end of the fiscal year. The solution was to optimize the budgets accross the social, search and GDN campaigns through an automated solution that we calibrated a few months before the campaign. After carefully testing, gathering past data and fine tuning it we were able to boost the level of optimization, that was usually done only at channel level (Facebook individually, Google individually, etc). |
Execution:
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