Campanie
JM
Increase awareness on the importance of cyber security in the context of several dangerous cyber threats that have occurred in the past years.
General Information:
Strategy:
| Strategy: |
One year ago, a cyber-hack was close to destroying the corporate world. The WannaCry ransomware affected over 200,000 computers in more than 100 countries, with damages reaching billions of dollars. This breach frightened business executives everywhere. When chaos broke, Bitdefender’s advanced detection capabilities were able to intercept this threat long before its official disclosure. Bitdefender had proven its effectiveness when it mattered most. Therefore, we had to use this opportunity to spread the word. However, how do you approach professionals who go through thousands of pages of intricate and dull security documentation and offers every year? Infotainment. Our target was formed of security officers and company executives therefore, we chose a medium they already consumed and enjoyed - comic books. Period: Aug - Sept 2018 |
Execution:
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