Campanie
JM
The brief was to create a campaign that raises awareness about the blind children in Romania and help fundraise for a sports therapy center for them. That is, to raise 100,000 euros.
Period: June - August 2018
Period: June - August 2018
General Information:
Strategy:
| Strategy: |
Nine of ten visually impaired persons in Romania do not leave their homes, are socially inactive and unemployed. Over the past five years, our friends from Climb Again managed to give many blind young people a real chance of social integration. Through climbing! This year, their ambition was to extend this recipe for success and help many more visually impaired young people. Our goal: to raise awareness about the blind children in Romania and build a sports therapy center for them. That is, to raise 100,000 euros. Secondary objectives: Build a larger and stronger support community around Climb Again Further motivate the existing Climb Again beneficiaries to continue their sports sessions and reach their full potential. Blind children are often challenged even by the simplest activities, like tying their shoes, or taking the bus. We wanted to get people to empathize with their everyday struggles by placing themselves in their shoes for a few moments. |
Execution:
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