Campanie
JM
A traditional meeting of Transylvanian Saxons takes place in Sibiu each year and is the largest such event in the country. The event had an attendance of at least 10.000 Saxons, convening under the motto "Home abroad, heart in Transylvania".
The campaign took place between 21 July and 17 August 2017.
The campaign took place between 21 July and 17 August 2017.
General Information:
Strategy:
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In this context, HotNews.ro and Deutsche Welle published a series of video reports, covering the most beautiful fortified churches in Transylvania, filmed by drone: Prejmer, Viscri, Saschiz, Biertan, Valea Viilor and Calinic, as well as other, less known ones. We had shown Saxons' traditions and customs, characters and destinies from a community which has left Romania en masse in the early '90s, after 800 years of settlement in Transylvania. The goal of the project was recovering and popularizing values, traditions and the memory of a community which has influenced the history of Transylvania. This event reflected the diversity of Europe, providing generations today with an exemplary model of ethnic integration and cohabitation. German Embassy to Bucharest and the Romanian Embassy to Berlin were partners in the project. The project was endorsed by Therme and Selgros Romania. |
Execution:
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