Our task was to develop a digitally driven campaign to raise awareness for one of Mega Image’s own brands: Gusturi Romanesti (Romanian Tastes). Launched back in 2010, it’s the first retailer brand which supplies locally grown vegetables and fruits, in partnership with regional producers.
General Information:
Strategy: Gusturi Romanesti is built upon the following values: fresh, organic products, full of nutritional values, with no trace of artificial fertilizers. The objective was to focus on these values so we decided to give consumers a feel of the work and processes that stand behind the production of fruits and vegetables sold under this brand. The campaign was launched in autumn, when crops are usually harvested. Our idea was to develop an online platform where users could play the character of a farmer.
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