Each year Avon looks for surprising ways of celebrating women during 8th of March. Since 2017 we launched a celebration platform called “Time from your own time” and because of its great success, we were looking to have a follow-up campaign under the same umbrella in 2018.
Time from your own time” was a video-platform (created together with Antonia) that initially started as a series of tutorials dedicated to men on how to do the chores around the house, so their beloved ones can enjoy more spare time.
It was a fun & humorous call to action, delivered on rap beats & rhymes, telling men that the best gift they can get for her is giving in some time and share the burden around the house.
In the end, the powerful insight and the outstanding execution lead us to the most awarded campaign for AVON Romania, but also with the biggest reach for a brand equity campaign…

This year, in 2018, the brief asked specifically from us:
Refresh the image of the AVON brand by building on the cool & modern brand attributes in online focusing on a challenging audience: 18 - 35 y.o., beauty enthusiasts segment.
Outrank the previous year’s campaign in terms of video views & engagement (likes & reactions, comments, shares), knowing that the first campaign was the most successful social media campaign since the launch of Avon on Facebook:
Deliver more than 1,8M video views on YT & FB with at least a 40% organic reach;
Generate more than 16,500 reactions on social media;