Campanie
JM
Mega Image turned to mobile media to create new opportunities for customers to connect with the brand. The task was to develop a useful mobile application that could strengthen Mega Image’s core brand benefits: proximity, low prices, great shopping experience and top quality products.
General Information:
Strategy:
| Strategy: | The mobile application focused more on functional features as we wanted to appeal to rational, existing needs. We targeted people with medium-high income, heavily smartphone users, who lead a pretty hectic lifestyle and would benefit from digital tools that could help them save time, money and improve their overall shopping experience. The app also works as gateway which gathers all of Mega Image’s communication materials in one place, so consumers could easily browse through them. |
Execution:
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