Campanie
JM
There is a lot of discrimination against Roma youth in Romania – most can’t get jobs because of prejudiced criteria applied by the employers.
General Information:
Strategy:
| Strategy: | Elimination of the racial discriminations, the goal of the anti-discrimination romanian NGO Activewatch, needed to catch Romanians'majority attention. The issues young roma citizens encounter when interviewing was unknown to the vaste majority of Romanians. Putting young Romanians in situation of evident and, sometimes, absurd discrimination at a fake recruitment interview led to better understanding of the young roma issues from the large majority and a change in mentalities. |
Execution:
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