Campanie
JM
Lenovo gaming computers were entering a market where the main competitor, Asus Republic of Gamers was actively promoting the technical specifications of its products.
Lenovo Gaming’s goal was to increase its sales and market share.
Before starting the campaign, Lenovo Gaming’s market share was 9%, but in order to increase it significantly, we needed a campaign that would be noticed by gamers looking to purchase a new laptop in that period.
Lenovo Gaming’s goal was to increase its sales and market share.
Before starting the campaign, Lenovo Gaming’s market share was 9%, but in order to increase it significantly, we needed a campaign that would be noticed by gamers looking to purchase a new laptop in that period.
General Information:
Strategy:
| Strategy: |
Lenovo adapted to the gamers’ computer usage patterns, so they positioned their gaming computers as the solution to a common discomfort they have while playing: they don’t want to stop, not even when they’re hungry. Video gamers hate it when they have to stop while playing. And they often choose to go hungry instead of stopping the game. For them, Lenovo invented the gaming computer with an integrated food order button. |
Execution:
| Images: | |
| Video Link: |
