Campanie
JM
On March 15th, famous rapper Snoop Dogg managed to mistakenly check in on his Instagram account in Bogata, Mureș, Romania, instead of Bogotá, Colombia.
General Information:
Strategy:
| Strategy: | We saw Snoop Dogg's mistake as an opportunity and we decided to create a promo campaign for the Bogata village – and fast. We quickly contacted the local city hall and, in less than 24h, we were up and running with www.visitbogata.com, Visit Bogata Facebook Page and #visitbogata. |
Execution:
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| Video Link: |
