Campanie
General Information:
Strategic approach:
| Strategic approach: |
OREO, a brand synonymous with playfulness, wanted to reinforce its identity by connecting with younger audiences in a fresh, engaging way. Partnering with PAC-MAN, an iconic game beloved by generations, presented a unique opportunity to merge nostalgia with modern, social-first engagement. The challenge? Turning the famous PAC-MAN ghosts into a fun, Oreo-style brand experience. Today’s young consumers expect brands to entertain them, not just sell products. To strengthen OREO’s association with fun, the brand needed a campaign that felt native to social platforms and gaming culture. Our Strategic Marketing Challange was to: • Modernize the OREO brand for younger audiences • Leverage a nostalgic cultural icon (PAC-MAN) in a relevant, digital-first way • Create an interactive brand experience rather than just a campaign Target Audience • Gen Z & Millennials who engage with meme culture, gaming, and influencer content • Casual gamers & snack lovers looking for entertaining brand experiences Creative & Media Strategies • Reimagine "ghosting" in a humorous way – turning social frustration into fun • Engage a local celebrity (Smiley) to bridge gaming nostalgia and modern humor • Prioritize Instagram & Facebook content for maximum relevance |
Execution:
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