Campanie
General Information:
Strategic approach:
| Strategic approach: |
The UEFA Champions League is one of the most prestigious and widely followed football competitions worldwide. Even though no Romanian teams are participating, the tournament captivates a massive local audience, with fans eagerly watching the matches and tracking results. This strong engagement presents a valuable opportunity for brands looking to connect with football enthusiasts. On one hand, official sponsors benefit from global partnerships that guarantee prime exposure. On the other, numerous brands—whether traditionally linked to football or simply seeking to engage its passionate audience—compete for a share of this highly coveted space. In 2024, we leveraged our UEFA Champions League partnership to enhance product awareness and drive conversions in an increasingly competitive retail landscape. Our objective was to engage shoppers at the First Moment of Truth—that pivotal instant when they evaluate a product in-store. To capture attention and influence purchasing decisions, Heineken needed a strategic approach that seamlessly combined brand visibility with compelling incentives. By harnessing data-driven insights and precise targeting, we optimized impact across both digital and physical retail environments. |
Execution:
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