Campanie
General Information:
Strategic approach:
| Strategic approach: |
Romania’s used car market hums with action. Dealerships, online titans, and private sellers scramble for buyers’ eyes. Traditional digital? A costly dead-end—search and social prices skyrocket, stalling growth. Instant.ro, Romania’s first AI-powered platform for instant car valuation and trading of used vehicles, set an ambitious goal: to accelerate its user acquisition while significantly reducing the cost per new user. Specifically, the platform aimed to lower its User Acquisition Cost (UAC) to €5.5 per user, down from the average of €8.5, without compromising conversion rates. The path? AI-driven retail media. Forget old routes. Pinpoint high-intent buyers with precision—right moment, right spot. Instant.ro didn’t just join the race—it charted new territory. |
Execution:
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