Campanie
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CONTEXT ELECTION FOCUS ON LIVING STANDARDS In 2024, Romanians had local elections. All political agendas were centered on the "standard of living" and knowing what would make their neighborhood/city a better one. THE POWER OF T.R.A.I INDEX The T.R.A.I Index is Storia’s data-driven tool that shows future homeowners detailed information about the area where they consider living, helping them make a more informed decision. CHALLENGES SUSTAINING RELEVANCE BEYOND NOVELTY A constant challenge for any data-driven tool is to remain relevant. As the T.R.A.I Index moved beyond the early adopter phase at the start of 2024, we needed to prove its continued utility on a broader scale. SHOW THE POWER OF T.R.A.I IN A DIFFERENT SETTING Demonstrating the transformative potential of the T.R.A.I Index in an electoral context was both a unique opportunity and a challenge. Traditionally, the T.R.A.I Index served as a crucial tool for potential homeowners seeking clarity about prospective neighborhoods. However, the upcoming local elections presented a prolific landscape where the tool could be repurposed to elevate civic engagement. OUR APPROACH COLLECTING DATA, BECAUSE SOLID PROOF SPEAKS THE TRUTH It’s worth noting that T.R.A.I is backed by two types of data: hard, objective data (air quality, traffic etc.) along with qualitative data obtained directly from people. BRIDGING VOTER NEEDS AND POLITICAL AGENDAS By using data from the T.R.A.I index, our campaign aimed to help have more informed, data-backed local elections. We did this by bridging the information gap between the peoples’ real needs and whatever information political candidates had at their disposal. KEY OBJECTIVES Communication Objectives: Enhance the visibility of the T.R.A.I Index by creating engaging content that revives consumer interest aiming to connect with a wide audience. Data Objectives: Increase the traffic of the T.R.A.I index, encouraging more people to engage with the tool. Catalyze users’ engagement by stimulating the contribution of valuable insights to the platform. |
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