Campanie
JM
The communication initiative was designed as the social media pillar for the launch of NIVEA BB Cream and NIVEA Micellar Cleansing Water. Their main benefits are protection and hydrating the skin during long exposure to strong sun, especially during summer time. The campaign covered July and August of 2014.
General Information:
Strategy:
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Our starting point was based on the insight that women need to feel fully prepared when leaving home, especially for holidays. Their truck sized make-up and creams cabinet to be packed is their mantra. Especially for holidays. They need professional help. So NIVEA comes to the rescue. The objective: Establish NIVEA BB Cream and NIVEA Micellar Cleansing Water as women’s essential beauty combo for the summer vacation. We needed women to tell women about the practical and sexy solution offered by NIVEA. More than that, we wanted them fully involved in order to ignite emotional attachment. So, what better way to do that than to EMPOWER WOMEN AS NIVEA HOLIDAY BEAUTY KIT DESIGNERS. |
Execution:
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