Campanie
General Information:
Strategic approach:
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Context L'Oreal Paris launched the Lumi Glotion campaign on LG Connected TV (CTV) to introduce a new product and leverage CTV’s high engagement for seamless brand storytelling. The campaign aimed to raise awareness, educate consumers, and drive conversions on EMAG. Consumers increasingly desire a radiant, healthy complexion without heavy makeup. Lumi Glotion delivers a lightweight, hydrating formula with illuminating pearls for a natural glow. The campaign had to effectively communicate these benefits and ensure a smooth purchase journey. Challenge The primary challenge was bridging the gap between brand awareness generated on LG CTV and direct conversions on EMAG, given that CTV is not traditionally an eCommerce-driven platform. Objective The campaign's main goals were: -Increasing brand awareness for L’Oreal Lumi Glotion among beauty-conscious consumers. -Driving traffic and conversions to the product page on EMAG. -Showcasing the product’s unique benefits: natural glow and hydration. Approach L'Oreal leveraged LG CTV’s immersive experience to engage beauty-conscious consumers with a compelling video ad. The ad highlighted Lumi Glotion’s illuminating and hydrating benefits and included a clear call-to-action directing viewers to EMAG for a seamless purchase. Presentation link: https://docs.google.com/presentation/d/1gnNG1qqSwG_ShGlcfcMeDfvDrA0beykNjHQqGwSMOO4/edit#slide=id.g32dbcfd7e2f_0_0 Video Link: https://drive.google.com/file/d/1MjHsjIRuisYBDRb9XpBIYB2_TZDQOMH9/view |
Execution:
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