Campanie
General Information:
Strategic approach:
| Strategic approach: |
Overall Context Shaving one’s head should be seen as a choice, not a stigma. However, mainstream beauty standards have conditioned people to believe that hair equals identity. Remington aimed to normalize baldness as an expression of boldness, not a compromise. Strategic Business & Marketing Challenge - Position the Remington XR Shaver as a symbol of empowerment, not just a grooming tool. - Challenge stereotypes associated with baldness. - Amplify voices that promote self-confidence. Campaign Objectives + Metrics - Increase awareness & acceptance of baldness. - Boost product sales through cultural resonance. - Measure the social sentiment shift around baldness. Target Audience - Men & women considering baldness as a lifestyle choice. - Individuals experiencing hair loss and seeking a positive narrative. - Gen Z & Millennials who value authentic self-expression. Creative & Media Strategies - Use influential bald KOLs to authentically convey the message. - Prioritise YouTube & social media platforms for high engagement. - Build a community-driven movement to normalise baldness. |
Execution:
| Images: |
|
| Video Link: |
