Campanie
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Strategic approach:
| Strategic approach: |
Context By 2028, the small appliance market is expected to reach 14.2 million units. Romanians increasingly prefer compact, energy-efficient appliances, reflecting their desire for comfort and sustainability. Challenge Increasing brand awareness and driving product sales for Beko SDA (Small Domestic Appliances) products while positioning them as a complete, reliable, and innovative range essential for modern households. Objective Increase brand awareness. Drive product sales. Position Beko SDA as reliable and innovative. Establish Beko SDA as essential for modern households. Approach 360° integrated marketing strategy leveraging influencer marketing, paid media, social TV, and brand lift surveys. Blended authentic storytelling with smart media distribution to highlight how Beko appliances enhance everyday life. |
Execution:
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