Campanie
General Information:
Strategic approach:
| Strategic approach: |
To communicate the thousands of games on the platform, Betano challenged the norms in its category and went beyond the formula of showcasing spectacular winnings. Instead, it built a world that delivers the very essence of the brand – entertainment. Betano Casino Backstage is an integrated digital campaign that explores the unseen lives of the platform's characters. This unique approach not only captures the audience's attention but also strengthens the connection between users and the platform. By exploring the unseen lives of the characters, Betano provides a fascinating perspective on the world behind the games, highlighting not only the winnings but also the stories and passion that form the foundation of the gaming experience. Despite being legal and regulated, the gambling industry sparks ethical debates, fueled by the aggressive and commercial communication of market players. The emphasis on the possibility of spectacular winnings, encouraging high-stakes play, is a primary selling point. As a top European operator in the gaming industry and a major player in the local market, Betano has not only embraced its own business objectives but has also committed to contributing, through its communication actions, to rebuilding the image of the entire industry. The proposed solution takes a different approach both strategically and creatively, relying on entertainment, humor, and quality production to strengthen the relationship with consumers and convey from the online casino universe only what it has best to offer – fun. |
Execution:
| Images: |
|
| Video Link: |
