Campanie
General Information:
Strategic approach:
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Domestic violence is a growing phenomenon in Romania. Almost 18,000 cases were reported only in the first months of 2023. This means that 1 in 4 Romanian women are held captive in abusive relationships, unable to escape or to tell friends and family. The biggest contributor to this gruesome reality is a critical lack of information. Romanian women are not sufficiently exposed to stories of abuse and have no warning when entering abusive relationships. Those who are already captive in one lack the key notions of how to approach authorities, how to defend their rights, and how to escape successfully. They are in dire need of both psychological and legal counselling. According to the latest Radio Audience Survey in May 2023, KISS FM is the most popular radio station in Romania with over 2.2m listeners and a 10.7 market share in 2023. MAGIC FM is also very popular with a daily reach (Number of unique listeners who have listened to the station for at least 15 minutes) of 810.400. The two stations are the perfect channels to spread essential information to women who are captive in abusive relationships. Radio doesn’t require sophisticated receivers, it covers the entire Romanian territory for both urban and rural audiences and the stations also broadcast online. |
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