Campanie
General Information:
Strategic approach:
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Our mission was to ignite excitement around "Luther: The Fallen Sun," an epic extension of the acclaimed television series reimagined for the big screen. We aimed to craft a campaign that would authentically mirror the spirit of the show. The film follows Luther’s fall from grace and arrest, subsequent jailbreak, and pursuit of David Robey, a tech billionaire turned serial killer who uses in-home technology to surveil and blackmail his victims. The core premise revolves around an exceptionally tech-savvy killer who wields the power to manipulate individuals by threatening to expose their hidden truths, tapping into universal fears of exposure and public humiliation. Our task was to remind people that we inhabit a world where none of us are immune to sin. We aimed to prompt acknowledgment of the perils of the digital realm and the spine-tingling possibilities of living in an internet-connected society under constant surveillance. Our lives, our safety, our security, and our secrets are all vulnerable. Campaign Objectives 1. Movie Objective Engage the Netflix audience, making "Luther: The Fallen Sun" an undeniable must-watch. 2. Content Objectives Attain over 10K social interactions and 200K video views for the Privacy Manifesto on Netflix's social channels. 3. Sentiment Objective Foster excitement and positive sentiment surrounding Luther's theme, aiming for over 85% positive mentions regarding the collaboration between Carla's Dreams and Netflix. |
Execution:
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