Campanie
General Information:
Strategic approach:
| Strategic approach: |
Bringo is a top grocery shopping app in the Romanian market that provides multiple advantages to the customers, such as personal shopper, prices exactly as in-store, 90 min delivery time, and a variety of vendors. In a highly dynamic market, customer loyalty to the brand is very important for Bringo, and the company made efforts to adjust its strategy in order to reactivate churned users, re-engage with existing ones, and gain extra market share. The main question that we asked ourselves was: how do you manage to keep users loyal when they are surrounded by promotional offers, other apps and ever-shortening delivery times? And, above that, we faced an extra challenge: summer seasonality, which is known for lower sales and decreased engagement. But, we managed to build a complex strategy to reactivate users and increase the profitability of Bringo Romania's performance campaigns during the summer of 2023 by using a “less is more” approach combined with the audience - message correlation. In the strategic approach of this campaign, we focused on delivering the right messages to the audiences most likely to react to them and keeping the number of campaigns low in order to maximize profitability. It was certainly a challenge, but the results at the end of the campaign proved once again that a data-driven approach is a winning one. |
Execution:
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