Campanie
General Information:
Strategic approach:
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According to online carbon calculator Website Carbon, the average website produces 1.76g of CO₂ for every page view. This means a website with 100,000 monthly page views contributes 2,112 kg of CO2 annually. The complexity of a website directly impacts its energy consumption and, consequently, its environmental footprint. When considering the entire internet, this becomes a significant issue. The concept of internet pollution is gaining recognition, partly due to the efforts of environmentally conscious companies that design websites following carbon reduction principles. Since 2019, over 1,360 individuals and organizations, including Google, have endorsed the Sustainable Web Manifesto, demonstrating their dedication to fostering a more eco-friendly internet. A study conducted by Bain & Company and the World Economic Forum, involving 600 executives from various industries and regions, found that 40% of participants believe digital technologies are already positively influencing their sustainability objectives. |
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