Campanie
General Information:
Strategic approach:
| Strategic approach: |
THE COST-OF-LIVING CRISIS HAS BEEN AFFECTING CHARITIES IN ROMANIA Imagine that in Romania almost 80% of the family budget is consumed every month. (Source. INS, June 2023) No wonder charities are confronting a "cost of giving" dilemma, with more and more Romanians experiencing the burden of increasing costs for food and energy and the threat of recession. Therefore, last thing on anyone’s mind are donations. OUR CHALLENGE: How could Daruieşte Viață keep alive its cause and raise funds to equip the hospital they built over the past 5 years, navigating through a rising cost of living crisis? Despite the widespread economic challenges in our country, Dăruiește Viață needed to remind Romanians of its charity mission, #NoiFacemUnSpital (We Build a Hospital), and ask them to unite their hearts and wallets once again, this time to provide equipment for the children hospital. THE TWIST: Instead of corporate power, we turned to human Individual power. Hence, we decided to EXTEND OUR GOODHEARTED COMMUNITY AND REACH NEW AUDIENCES TO OBTAIN AN IMMEDIATE DIRECT RESPONSE. It was clear to Dăruiește Viață that it had to expand its goodhearted community of donors and attract other segments with financial power to support our cause. KEY OBJECTIVES: 1. GENERATE IMMEDIATE DONOR RESPONSES TO REACH AS MANY DONATED ITEMS AS POSSIBLE. Despite Dăruiește Viață ZERO media budget, our objective was to generate immediate donor responses to obtain as many donated items as possible to equip the children's hospital. 2. Expand VISIBILITY to reach a new audience. More specifically, reach as many people as possible to expand our goodhearted donators community using an innovative donations mechanic. |
Execution:
| Images: |
|
| Video Link: |
