Campanie
General Information:
Strategic approach:
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Tobacco Heated Products – A landscape divided among 2 main competitors In the dynamic world of Romanian Tobacco Heated Products, glo™ stands out as a symbol of innovation and style. Our brand is on a truly important mission, to transform the very nature of smoking and moving consumers to less harmful products. Our main competitor, IQOS, is building on the same mission, but our competition centers around two fundamental elements: product design and brand allure. Therefore, in order to grow in the Romanian market, we cannot just reserve ourselves to product improvement, but also offer consumers an exquisite experience with our brand. Launching the Hyper AIR – The lightest THP device, a symphony of engineering and elegance In May 2023, we introduced glo™’s newest device: the Hyper AIR. Slimmer, lighter, and more elegant than ever before. Our mission isn’t just about sales; it’s about crafting an identity. With a strategic vision in place, we set forth to achieve milestones that echo our commitment to excellence: - Boosting glo™ Penetration and further accelerate the device’s take-off - Increase awareness and Ignite Curiosity: We aim not just to sell, but to captivate. - Elevating the Online Experience: Our online platform, glo.ro, is not just a store, it’s the home of glo™. We strive to offer the best online shopping experience, while growing quality traffic on our website, joined by the best care for our users. - Improve glo™’s image attributes and become strongly associated with quality, design, premiumness: We aspire to be more than a brand; we aim to be a lifestyle choice. Meet Our Audience: Pioneers of Taste, Looking for the Next Best Thing Within the realms of our target audience dwell two distinct personas, each vibrant and discerning in their own right: Feminine Considerates: Modern muses, these women breathe life into fashion and style.They are aficionados of sensorial pleasures, seeking the progressive alternative and the considerate in every experience. Dynamic Explorers: Trailblazers of innovation, these early adopters crave adventures, both sensory and intellectual. Their demands are high, their tastes refined. For them, smoking is not just a habit; it’s an exploration of technology and flavor. OUR CHALLENGE Launching a device as light as air in the digital realm, all while spotlighting its premiumness, quality, design, and style. The challenge is not merely technological; it’s about capturing people’s attention by translating a feeling into the digital language. |
Execution:
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