Campanie
JM
Raise awareness of the importance of Romanian diacritics in the digital world.
General Information:
Strategy:
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Looking around us, all we can see are people online, on their phones, tablets or computers, at work or having fun. What are they doing? Communicating, most likely. Expressing feelings, asking questions, making decisions. Using words to transmit every feeling, every desire, and every announcement. In this world in which we are constantly connected, how we get our message across is important. Is the message clear enough? Is it understandable? Is it easy to read? Does is carry unnecessary complications? As Romanians, all these questions have a more complicated answer. We speak Romanian, a language which features the 26 characters in the Latin alphabet, plus 5 more: what we call diacritics. Diacritics are vital in Romanian: their usage or lack of can completely transform sentences and complicate the communication. Target audience: every Romanian who has access to a computer, uses Social Media Channels to communicate with his friends, uses text messages. Public people, bloggers, online journalists. Newspapers, companies who advertise online. Basically, everyone who writes online. Idea: Show everyone that the Romanian language sounds wrong without diacritics and to prove that writing as you speak – with the correct use of diacritics – is not that difficult |
Execution:
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