Cele mai creative campanii digitale europene ale anului 2015

Campaniile premiate la IAB MIXX Awards Europe – anul acesta au predominat campaniile cu teme sportive sau sociale. Va invitam sa vedeti prezentarile celor mai bune campanii digitale ale anului 2015, din Europa.

Castigatorii IAB MIXX Awards Europe 2015:

#leaders grand prix
#ShareTheSofa
Heineken
Starcom MediaVest Group (Netherlands)

#grand prix
Your Year
Nike+
AKQA, Portland (Nike)

#series / webisodes
Vodafone Firsts
Vodafone
AKQA (UK)

#branded content
House Of Mamba
Nike
AKQA, London (UK) & AKQA, Shanghai (China)

#product launch
Jersey Launch: Share Your Passion
Besiktas FC
Mindshare / Mobilike (Turkey)

#innovative use of social / community
#ShareTheSofa
Heineken
Starcom MediaVest Group (Netherlands)

#applications / tools
PhotoID
Nike
AKQA (UK)

#innovative use of technology
Your Year
Nike+
AKQA, Portland (Nike)

#brand awareness & positioning
Letter Donation
Organ Donation Foundation
Saatchi & Saatchi (Norway)

#data-inspired creativity
Your Year
Nike+
AKQA, Portland (Nike)

#social data & insight
Your Year
Nike+
AKQA, Portland (Nike)

#online ad solution
Don’t Get Your Bread Touched
UNO – YILDIZ
ArnoBrasco, Mobilike & Open (Turkey)

http://thenextgag.com/mixx-awards-europe-2015/

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