@BT Stup | December 7th 19:00
Participarea la gala este gratis,
dar necesita RSVP, locurile sunt limitate
WORKSHOP
AI + VR + The Metaverse:
Will you fight or flight?
Moderated by: Ramona Todoca
Creative Director at Wieden+Kennedy Amsterdam
President of the IAB MIXX Awards Jury
@BT Stup | December 7th 14:00
We'll explore the potential and challenges that technology brings in advertising in an interactive, co-creation driven workshop. Together, we will develop a practical vision of the future, where technology becomes an ally in personal and professional development, transcending controversies and exaggerations.
AI + VR + The Metaverse: Will you fight or flight?
Available Seats: 25
Price: 125 eur, 15% discount for a minimum purchase of
4 tickets
Registration is done at
bilet.ro
The workshop will be divided into two distinct parts:
• In the first part, participants will engage in an open conversation moderated by Ramona in an informal setting, where perceptions of technology will be dissected. Topics such as fears, opportunities, and unanswered questions related to the role of technology in the creative process and in creative work will be addressed. Each participant will be encouraged to express their opinions and personal perspectives in an open discussion environment.
• The second part of the workshop will consist of presentations of international case studies in which technology played a central role in creative solutions. Ramona will highlight successful integration of technology into advertising campaigns and projects. At the end of this stage, together with the participants, practical guidelines and recommendations will be crystallized to assist them in their day-to-day work, in the briefing process, and in generating creative and effective solutions.
This workshop structure will enable participants to gain a deeper understanding of the impact of technology on the advertising industry and acquire valuable tools and perspectives for addressing the challenges and opportunities of technology in their creative work.